Studio · North America

Estate-caliber sites for agents who sell presence.

Done-for-you personal brand websites — productized craft so the first click feels like the homes you list. Clear price. Staging first. Built to be found on Google.

Founding $250 setup (first 20 · includes month one) · then $97/mo · IDX not included

Book a build See pricing

Done-for-you Staging first Transparent price North America

Founding $250 · then $97/mo Done-for-you Staging first IDX not included

The gap

Brokerage templates make you interchangeable. Presence sells the agent first.

Serious buyers and sellers judge the agent before the listing. Agent Site Lab sits in the middle: done-for-you craft, a productized process, and a site that feels like the estates you represent — without agency fog or a growth-platform stack.

What most agents get

A shared brokerage look, a DIY builder skin, or a quote-only platform that bundles IDX, CRM, and a twelve-month commitment. Craft gets diluted. Price gets foggy.

What we ship

A multi-page personal brand site with luxury visual rhythm, clear lead paths, and basic SEO — so you are found on Google as yourself, not as another template.

Outcomes

Three things a realtor site should deliver.

Short, honest, and built into every productized build.

Get found

Schema, sitemap, Search Console, and neighbourhood surfaces so your name shows up where it should — found on Google, not buried in a brokerage directory.

Presence that sells

Estate-caliber photography rhythm, typography, and mobile polish. The site should feel like the homes you list — calm confidence, not template chrome.

Leads that arrive

Valuation and inquiry forms, thank-you states, inbox notify, consent-ready copy. Clear paths for serious people to reach you.

Live example

One shipped realtor site. Open it and judge the craft.

Estate photography on this page shows the presence bar. Below is a real multi-page brand site we built and launched — screenshots from the live domain, not a mock.

Live realtor homepage example — home page craft — Homepage · live domain

Live realtor sell page example — interior page craft — Sell page · live domain

See the live site → · Quiet proof only. No invented client wall.

The offer

What’s included — and what isn’t.

Specificity builds trust. Setup builds the site. Monthly keeps it hosted and lightly maintained. Search feeds are a different product.

Founding $250 setup

Included in the build

Multi-page personal brand IA (Home, Buy, Sell, About, Reviews + one neighbourhood page)
Luxury visual system — typography, photography rhythm, mobile polish
Lead paths: valuation + inquiry forms, thank-you states, inbox notify
Basic SEO: schema, sitemap, Search Console, Open Graph
Staging URL, then domain launch handoff
Founding setup includes month one of care ($97 value)
Copy/structure pass from your assets and market notes

$97 / month

Included after launch

Hosting on the production stack
Light content & ops updates (copy tweaks, image swaps, small section edits)
Form and uptime hygiene
Ongoing polish so the site doesn’t rot after launch

Said out loud

Not included

MLS / IDX / CREA DDF home search
Paid ads management or ad spend
Full CRM / SMS nurture platform
Unlimited redesigns or monthly blog retainers
Brokerage enterprise rollouts

How it works

A clear, productized process.

No quarter in “strategy.” No four-minute AI sludge. You approve staging before anything touches DNS.

Intake

Brand assets, market, offer, and proof points → we map the IA.

Build

Multi-page luxury craft on staging — not a theme skin.

Review

You review the staging URL. We revise. You approve before go-live.

Care

$97/mo hosting, light updates, and ops after handoff.

Staging first. You see the full site on a private URL and approve before DNS cutover. No surprise invoices — setup and monthly are the prices on this page.

Pricing

Transparent numbers. No quote fog.

One productized build. Founding price published. IDX called out on purpose.

Productized build

$250 founding setup · then $97/mo

Founding for the first 20 builds: setup includes month one. Then $97/mo for hosting, light updates, and ops. Multi-page realtor brand site, forms, basic SEO, one neighbourhood page, launch handoff.

Founding (first 20): $250 setup includes month one
Multi-page personal brand site with luxury craft
Forms, basic SEO, one neighbourhood page
Launch on your domain after staging approval
$97/mo hosting + light updates + ops after month one
IDX / MLS search: not included

Standard setup after founding: $500 · same monthly care.

Book a build Email the studio

Need IDX later? We’ll point you to a clean integration path — we won’t bury a feed fee inside “website” pricing.

Fit filter

Who this is for — and who it isn’t.

Honest scope saves both sides time. If you’re not a fit, we’ll say so.

A strong fit

Solo agents & small teams who want a personal brand site that closes the first impression
Luxury / lifestyle markets where presence matters as much as inventory
Canada & US English-first, North America
Agents ready to decide — assets and direction in hand, not a six-month brand film

Not a fit

IDX on day one as the product — we’ll refer, not upsell-hide a feed
Full growth platforms — CRM + ads + SMS in one stack (that’s a different category)
DIY builders — if you want to drag-and-drop yourself, stay there
Enterprise brokerage rollouts — we ship agent brand sites, not franchise systems

FAQ

Clear answers before you email.

No invented guarantees. Just what the offer covers.

Is IDX / MLS search included?

No. Agent Site Lab builds personal brand sites. IDX is a separate product with board fees and compliance. We stay honest so you’re not paying platform tax for a feed you may not need on day one.

What’s a typical timeline?

After we have your assets and decisions, we build on staging, you review, we revise, then we go live. Exact windows depend on how quickly feedback turns around — we’ll confirm a build window when we talk.

How do revisions work?

You review a staging URL before launch. We revise based on your notes until the site is approved for go-live. After launch, the $97/mo plan covers light content and ops updates — not unlimited redesigns.

What does $97/mo cover?

Hosting, light content and ops updates (copy tweaks, image swaps, small section edits), and form/uptime hygiene. It is not a full content agency, ads retainer, or CRM platform.

Can I cancel?

Monthly care is intended to be straightforward after launch — email the studio if you need to pause or stop. Setup covers the build itself; we’ll confirm cancel details when we book so expectations stay clear.

Do you serve Canada and the US?

Yes — North America, English-first. We don’t claim every board’s IDX feed; brand sites are the product.

Will my site look like everyone else’s?

No themes. Productized process, custom assembly to your brand — craft first, sameness never.

Next step

Ready for a site that feels like the estates you list?

Email the studio. We’ll confirm fit, share the build window, and keep the conversation clear — no pressure, no invented urgency.

Book a build Email the studio

Founding $250 setup (first 20 · includes month one) · then $97/mo · IDX not included
Standard setup after founding: $500